With these statistics can you afford not to advertise online with video?
“With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.”
Source: TubeMOGUL, Oct. 2007
“U.S. Internet users viewed a record 14.3 billion online videos during [December], representing an increase of 13 percent versus the previous month.”
“Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December [2008].”
“78.5 percent of the total U.S. Internet audience viewed online video.”
“Search query volume on the five core search engines increased 21 percent in 2008 from the previous year.”
“Online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year.”
“U.S. Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.”
Source: comScore, Feb. 2008
“80% of web users have watched a video ad online, 52% took action after viewing the ad. 15% visited the store and 12% made a purchase”
Source: Yellow Pages
“97% of Internet users in the US use the internet to shop”
Source: NPD Group
Online Video Influences The Purchase Decision
“Consumers are using online video ads to help make purchasing decisions.”
Source: Yellow Pages
“81% of internet users look for information online about a service or product they are thinking of buying.”
“89% of internet users use an online search engine to help find information on the Web.”
Source: Princeton Survey Research Associates Intl.
“82% of people searching online follow up with in-store visits, phone calls, emails and purchases”
Source: comScore Networks and TMP Directional Marketing
Google Bigger Than Yellow Pages?
“Google provides more local searches than all Yellow Pages Websites combined.”
Source:
“54% of Americans have substituted the Internet for the phone book.”
Source: The Kelsey Group
“9.9 billion online searches are performed monthly.”
Source: comScore Networks
“Almost half of all internet users now use search engines on a typical day.”
Source: Princeton Survey Research Associates Intl.
Effective Regardless Of Your Market’s Demographics…
Age Group % Using Internet Regularly 18-20 67.7 21-24 67.8 25-34 70.8 35-44 69.2 45-49 68.6 50-54 66.8 55-64 56.7 65 + 51.8
Source: International Demographics
The Mature Market Is Online
“Age 62 and older, nearing 17 million in the US, while many believe the demographic is not online, or avoids ads, the report “Matures 62+ On the Internet: An Overlooked Audience”, proves differently. This group spends a collective three-quarter of a billon minutes a day on the Internet, or an average 44 minutes per day individually. . .
A large portion of the demographic is online and they do more then check email and share pictures.”
Activity % Engaging In Activity Search Engines 59% Gather Information 47% Contact Family/Friends 59% Exchange Photos 33%
Source: Focalyst and Dynamic Logic
“Internet users living in higher-income households are more likely to use search on a typical day.”
Income % Using Search Daily $75,000+ 62% $50,000-74,999 56% $30,000-49,999 34% <$30,000 36% Internet users with higher levels of education are more likely to use search on a typical day.
Education Level % Using Search Daily College Graduate + 66% Some college 49% High school graduate or less 32% Just about equal numbers of men (91%) and women (88%) report having ever used search engines at all, men are more likely then women to search on a typical day.
Gender % Using Search Daily Men 53% Women 45%
Source: Princeton Survey Research Associates Intl.
Increased Traffic to your Web Site
“80% of web users have watched a video ad online – 31% visited the advertisers Web site and 22% searched for more information about the product.”
Source: Yellow Pages
Free Advertising
“80% of web users have watched a video ad online – 16% talked to friends/family about the product and 9% forwarded the video ad to friends/family.”
Source: Yellow Pages
These studies are industry-specific, but similar effects have been noted in general as well
“The results of new research demonstrate that online video marketing, adding an online video to a law firm Web site can help increase conversions from prospective clients. According to the research, consumers typically visit an average of almost 5 websites (4.8) before they end up making a decision as to which attorney to choose. When video is added to the lawyer’s website, this number decreases to 1.8.”
Source:FindLaw.com
“81.3% of all Funeral Planning begins online.”
Source:FuneralHomes.com
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