How Do You Affordably Step Up Your Builder Advertising To Counteract Today’s Economy?

All businesses, not just builders are searching for the answer to this question.  However, home builders have an advantage; the vast majority of people who are looking for a builder begin their research online.  Online every home builder has the opportunity to shine.  Online - all builders are equal.  If you are not currently concentrating your home builder marketing dollars online, in all honesty, you are missing the boat.  Let me explain.  People search online for a builder to research who they are going to contact, and ultimately choose as their builder.  Searching online is the number one way people look for products or services before they purchase.
Here are examples of the Google search numbers for home builders:

• Stockton CA – 138 people search for a home builder every month
• Kingston ON – 397 people search every month
• Frederick MD – 70 people search every month
• Toronto ON – 2284 people search every month
• Pensacola FL – 312 people search every month
• Charlotte NC – 5798 people search every month
• Louisville KY – 813 people search every month
• Killeen TX – 150 people search every month
• Chandler AZ – 234 people search every month

People across North America in both small and large towns and cities are looking for a home builder.  If you are not dominating the search results in your geographical area, you are missing all these potential clients.  Can you imagine the positive impact to your bottom line if you captured 10% or even 5% or even 2% of these buyers?  Even if you take the smallest search numbers from above – 70 x 2% = 1.4 – how would your bottom line improve with just 1 additional client every month?

Now that you know why you need to dominate the search results, the question becomes how.  An online video commercial added to your current home builder marketing plan can do this for your business.  Online video commercials used to be very expensive but with today’s technology, it has become one of the least expensive choices for a home builder marketing their business.  If you are a builder advertising with an online video that is optimized and distributed, you can achieve multiple top 30 positions on a Google search for all the people looking for a builder in your geographical area.  All the people who search every month for a builder in your area will find your business listed multiple times on the first three pages – they will find your video showcasing your skills and workmanship.  The power of video for a builder is incredible.  Serious advertising for a ridiculously low price.  Can you afford not to have online video working for you?

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