How To Succeed With Funeral Home Advertising

As we are all aware, very few people like to discuss or think about death.  People do not want to be reminded on a regular basis that they will lose a loved one or of their own mortality and that they will need the services of a funeral home.  The traditional ultimate goal of marketing and advertising your business, products/services is to ensure that your business is always in the minds of your potential customers so that they think of your business first when they need to make a purchase.  It is really difficult to successfully do this when yours is a business that people do not want to deal with or think about.  One could speculate that funeral home advertising is actually ignored by most due to the unpleasant thoughts and feelings it provokes.  Yet as funeral home owners know, it is vitally important to choose the best funeral home, for oneself or a loved one.

So the question remains, how do you market your funeral home?  How do you advertise your funeral home effectively and affordably?  The answer is nontraditional marketing and advertising.  Instead of trying to keep your business in the minds of people on a regular basis, so they think of it first when the need arises, market and advertise your business to those who have an immediate need for your services just before they buy.  Now we are not saying to hang out at hospitals and corner offices and market to those who have just lost a loved one.  What we are saying is to make sure that those who need your services are able to find you when they really need you, are searching for you and must make a purchase decision.  Imagine the positive impact to your business, if you were able to showcase - market your funeral home in a professional, compassionate way to 81.3% of the people who need to buy funeral services, in your local area, 365 days a year.

How do you approach your funeral home marketing professionally and with compassion to those who have demonstrated an immediate need to buy funeral services?  Is there a way to target your funeral home advertising to this group of buyers?  The answer yes, with an inexpensive, professional, online, video commercial that is easily found by those who are looking to purchase funeral services, in your local area.  81.3% of all funeral planning begins online.  One can assume that this number is so high because of the reasons we already explored – people to not want to think about buying and planning funeral services until they absolutely need to.  People who need to buy funeral services are searching online for a funeral home.  Here are examples of the Google search numbers for funeral homes:

• Appleton WI – 176 people search for funeral homes every month
• Niagara Falls ON – 238 people search every month
• Norman OK – 214 people search every month
• Los Vegas NV – 309 people search every month
• Winnipeg MB – 282 people search every month
• Tallahassee FL – 217 people search every month
• Spokane WA – 284 people search every month
• Chilliwack BC – 75 people search every month
• Allentown PA – 200 people search every month

Across North America, in almost every town and city, people who need to buy are searching online for a funeral home.  Searching online is the number one way people look for products or services before they buy.

There are many funeral home directories online, and most funeral homes are listed in these directories.  Directories are good but their purpose is to list all funeral homes, not just yours.  In a directory

• your business is listed right along with all of your competitors
• no or limited opportunity to highlight why you are the best choice
• no opportunity to connect personally with the prospective client

Many funeral homes have a web site.  This is important.  Your web site markets your funeral home and your funeral home only.  The question is; does your web site come up multiple times, in the top 30 spots in the search results when people search for funeral homes in your town/city on Google?  Is your web site being found by the 81.3% that are looking to immediately buy funeral services?

With an inexpensive, yet professional and optimized online video commercial, your business can come up multiple times in the top 30 results of a Google search.  Multiple appearances of your business name in a top 30 Google search is powerful and effective marketing.  An online commercial

• showcases YOUR business
• immediately provides prospective clients with the information that will positively influence their buying decision
• establishes a personal connection

Your funeral home is advertised professionally and compassionately to the best possible group of people - those that are buying funeral services now.

This video was made to advertise online video commercials to funeral homes.  It is under 1 minute in length.  Watch it and see for yourself, the power of video.  Then imagine your business reaching your buyers in this format just when they need to buy.

You now know how to market you funeral home - how to advertise your funeral home in an effective and affordable way.  The secret it out, and just in time.  Arm your business in these tough economical times; keep ahead of your competitors and compete with the corporate giants by leveling the playing field.  Those that advertise and market their small business successfully and affordably, those that keep ahead of their competition will survive and flourish, despite the current economic climate.

Write a comment

You need to login.